PUBG addiction? Watch how this addictive gameplay controls your mind
One of the most successful games of all time
on PC as well as on mobile phones, PUBG or more commonly known as PUB G has smashed many
records so far and has got everyone hooked on like crazy. Since the release of its mobile
version it has become more accessible to everyone and is now raising concerns of addiction.
People get so hooked to the game that they forget the real world and the virtual world
becomes their way of life. Before we begin, if you’re new here, just
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In this video, we will discuss about what goes on behind the scenes when you’re getting
addicted to the game. Let’s explore the psychology behind this. Number 1. Its similarity to gambling.
Has it ever crossed your mind that this game could be a form of gambling? After a great
challenge it gives you a rewarding experience which in turn gives you pleasure. To understand
what makes this process addictive, we have to understand what makes gambling addictive.
Our brain releases a chemical called dopamine whenever it feels rewarded. Any simple act
such as winning a game or finishing a task releases dopamine into the system which gives
you pleasure and motivates you to do it again. This also happens during gambling. Just like
drugs, it stimulates the dopamine releasing nerve cells in the brain. That’s why gamblers
keep returning to it again and again. PUBG works a lot on this concept. If you allow
me to get a little more technical, this is called a compulsion loop. A designed chain of
activities that will be repeated to gain a reward which causes the release of dopamine.
The game drops you unarmed and without any equipment on an island and lets you collect weapons,
as if it has just dealt you a hand of cards. Here on it depends on your skill to make it
through to the end. If you win, it rewards you in the form of coins or points or crates
and skins and clothes. Completing additional challenges within the game rewards you again.
Then there are daily challenges or specific weapon based challenges and the list goes
on and on. You are constantly rewarded upon winning which makes you keep coming back to the game.
Very soon it becomes your mission to stay on the leaderboards and brag about your rank
and achievements. But all this happens when you win. What if
you lose? And what if you keep losing. Again and again. That’s when the fallback mechanism comes into action.
Number 2. The feeling of being almost there. If you get taken out early on in the game,
you would think perhaps you chose a wrong spot to land. The next time you’ll be wiser
and pick a less crowded area and maybe you’ll get further. And you do. The next time it works.
But then you get taken out after reaching the group of the last 10 people alive. And
then the game intentionally shows you your rank and how close you were to winning. You
think, “Damn! This time I was almost there.” You feel like you could do it next time. So
you rinse and repeat. Thus the cycle goes on and on. Can you guess another game that
worked on a similar principle? It was one of the highest grossing games of all time
and at its peak the game was earning almost a million dollars per day.
Candy Crush. The candy crush requests on Facebook never seemed to end. With Candy Crush you lose a lot. I mean, A
LOT!!! But you keep coming back. Because you almost always lose with just a few candy matches
to go. Sometimes you could win the game if you had just one extra move. One extra move.
Which makes you believe that you could do it next time. And then you start it all over
again. Before you know it, you’re hooked. A similar thing happens with PUBG and you
keep coming back for more. Number 3. Decisions
This game works on a risk vs reward system all the time. What do you choose? You could
choose to hide in a safe place and let the game go on in which case you won’t be able
to receive any special gear or equipment which makes your survival harder. Or you could choose
to move out and look for supplies at the risk of being taken out by another player. It is this component that
constantly keeps you excited and on the edge of your seat while you keep making these real
time decisions throughout the game. You feel like you have control over how the game will
play out because every decision that you make affects your game.
Number 4. Competition. Being the last person standing. In a pool of a 100 players being the last
person to remain alive while all the others have been beaten is a satisfactory feeling
in itself. The feeling of accomplishment and of being a winner. If not anything the last
four words will make you come back to the game definitely.
WINNER WINNER, CHICKEN DINNER. These principles apply generally to most of
the addictive games. Now you know the psychology behind it. If you’ve liked the video, give it
a like and don’t forget to subscribe. I’ll be back with more great content. Until then,
this is Rusty Shooter, signing off. So are you addicted to PUBG? Let me know in
the comments below.