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What’s going on Neon Nation and welcome
back to The Neon Arcade.
One of my favorite things when it comes to
movies, television and video games, is art
and art design and how it sets the foundation
for immersive storytelling.
The symbiosis between narrative and visual
artistry is what paints a cohesive picture
of a universe and allows you to not only wade
in the waters of it’s world , but to fully
dive in and take the plunge.
This coalescence gives you a reason to give
it your full attention and investment.
In a single player RPG, the art direction
is paramount in creating an authentic vision.
Throw in the fact that this is a game based
in a Cyberpunk universe with over 4700 pages
of stylized source material and you have all
the tools at your disposable to make the most
believable sci fi world in any medium to date.
CDPR has approached it’s art direction cautiously
and there are some very important reasons
behind this.
Art Director Kasia Redesiuk attributes some
of this hesitance and time invested because
of the visual challenge of developing technology
and the world to reflect 50 years of progress
from 2020.
People need to be able to discern what time
period a certain piece of equipment comes
from instinctually and CD PROJEKT RED wants
the player to be able to identify whats old
and whats new, whats expensive and whats not
just by looking at it.
Concept artists draft up a variety of different
concept pieces and it allows the art department
to meet with the other departments to determine
which of these styles connect to the overarching
themes and ideas of the game as a whole.
We know by now that there is 6 distinct districts
in Cyberpunk 2077 with their own unique flare.
We’ve seen the Corporate centre and Watson
so far, with Pacifica being detailed by media
and influencers, and both areas offer styles
on opposite sides of Cyberpunk 2077’s spectrum.
Whilst Pacifica is a gang infested slum, riddled
throughout the skeletons of a once promising
coastal retreat, Watson and the city centre
is a Marketers wet dream with buzzing neon
billboards, the blur of public transport and
on the move street dwellers.
Quest Designer Pawel Sasko has recently highlighted
that the 4 distinct styles of the world referenced
in their Cyberpunk conceptual art series is
not only going to be tied to clothing and
our own personal style, but the buildings
and environments will also be tied to these
specific niches.
Sprawling and exotic mansions fit the bill
of the Style and Substance of Neokitsch, whilst
the cold concrete jungle of the corporate
buildings of Neomilitarism fit the bill of
the proclamation of power and authority of
substance over style.
High tech low life is evenly reflected over
these 4 distinct styles, but each approaches
this motif differently.
Now whilst CDPR has a majority of the freedom
in their adaptation of Cyberpunk 2077, Mike
Pondsmith is referenced as a walking encyclopedia
and the go to man for clarification on some
of the harder thematic and visual choices.
He’s been very vocal about Weapons in the
past and found that CDPR’s initial drafts
were overly Sci Fi and not big, ugly and threatening
Expect the natural evolutions of some of 2020’s
ideas to be sourced from him, especially in
areas where CDPR might struggle in their vision.
The UI design is something CD PROJEKT RED has
mentioned highly iterative.
CDPR mentions that it needs to be readable,
but at the same time it needs to be in universe
and consistent.
The goal when it comes to this design is that
it should be apparent on your HUD if for instance
you are getting hacked or fried.
Boisterous color is weaponized on your screen
by the Megacorporations.
The dichotomy between suffering, pain and
struggle with the vivid and overtly “out-there”
billboards and ads is a Cyberpunk trope that
CD PROJEKT RED has gone full force with.
Take one look on some of the more hectic streets
of night city and it’s almost suffocating
how much toxic brand allegiance seems to propagate
throughout the world.
If you don’t consume the latest drinks,
have the latest car, or the second version
of the Mr Studd sexual augment, you’re destined
to be sucking cement as lowly street scum.
The reality of the downtrodden and fragmented
areas that you will go to will remind you
that this is a façade created by the Megacorporations,
that life is not as colorful as their ads
will have you believe, and that Night City
is rotting from the inside out.
There is a whole department dedicated to in
game ads, and the direction for something
as simple as this, which only speaks to the
scope of Cyberpunk 2077s world in general.
According to CD PROJEKT RED ads will also
give a chance to show more of the universe
and the background locales in some of these
ads will show the state of the world outside
of Night City.
Good art allows you to extrapolate with some
direction along the way.
All in all, CD PROJEKT RED takes their in-game
advertising very seriously.
Cyberspace was also a big challenge although
CDPR have seemingly pinpointed their direction
when it comes to this.
From realistic to abstract, they’ve moved
towards creating a digital playground that
is surrounded in an air of mysticism.
While local subnets and access panels will
reflect more structure, the cordoned off Blackwall
and the Cyberspace beyond it will be more
abstract and Picasso in nature.
The subnets and cyberspace are not one in
the same, and thus they are not being treated
like it.
Culturally, the genre has many times shown
a melting pot future, which 2077 will align
From the Japanese Arasaka, to Kabayan foods
to Masala studios, to the sizzle of Pad Thai
in the streets, to Night City denizens wearing
Hijabs and cultural attire, this is the acceleration
of the merging of unique cultures.
From the Voodooboys, Haitian immigrants who
speak Creole, to the Maelstrom who speak Norweigan,
to the fact that a language translator is
an important piece of Cyberware for V, which
without would make it harder to unwravel the
citizens of Night Cities secrets, this is
a world that reaches all ends of the spectrum
and that will relate to an overwhelming amount
of people.
Your character can be sexually fluid and non-binary
only adding to this element.
That’s it for this video guys, as always thanks for watching and for more
Cyberpunk 2077 join Neon Nation by subscribing
to The Neon Arcade.

81 thoughts on “Cyberpunk 2077’s Art Design, Direction & Philosophy!

  1. Cyberpunk 2077 – 8 Things You Missed In The Gameplay Sneak Peek Trailer!


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  2. This game just just has so much attention to detail to it already and we haven't even seen the full game, if it lives up to the hype which i'm pretty sure it will it will be GOTY for sure

  3. Did you hear how someone at CD Projekt Red was hit in the head with a can of soda!? 😱

    Good thing it was a soft drink

  4. im getting a 2k monitor for this game . do you think a gtx 1660 will be enough for cyberpunk on 2k res ?

  5. Everytime I learn more about this game the more I get excited for its release. Thanks for keeping us up to date and keep up the good work.

  6. I feel like we'll keep finding out new things when the game comes out, even though we know so much already, but that's just how good CDPR is, in other words they're Breathtaking 😎👍

  7. Never let it be said that you mr neon don’t have a unique talent for this Pleasing both the fanboy and the fans for straight information not many people can pull that off I’ve enjoyed your videos and will continue to do so once you’re streaming plays come out One last question does it seem to you that they intend to do SQL games As nothing more than expansion of the first one and how do you predict it will go?

  8. I really hope the game gives you as much free time as the witcher does. You could do every quest whenever you want, so you could get lost in this vast open world. I want to drive through the city and just enjoy the flair.

  9. How was your do so far neon?

    What kind of content are you going to do once cyberpunk 2077 isnt `Popular` anymore?

  10. I know CD Projekt Red make a very great game and it's good that Mike works with them together, because other Studios listen not always to the creator and goes sometimes a wrong way, but CD Projekt Red has a good Hand and Talent + know what is good and what is not so good. I'm sure that the score/soundtrack will be great and let us look what music stuff will be in. So that CD Projekt Red never lost the energy + inspiration and you TheNeonArcade and all other here too ☆.
    See you and have a nice Weekend and enjoy the days 😉

  11. The art and art design from CP2077 is indeed for me personally a big attraction as well since i am a artist to. And Cyberpunk in itself gives such freedom in my opinion to express your art. Looking forward for al the art books from Cyberpunk 2077 in my collection soon.

  12. Plus everyone who watches this please tell me what you think the multiplayer might be like in Cyberpunk after they put it in the game after the main game comes out give me your own ideas as well as what I might be like from other games like gta online and other games.

    I think that they may make something a bit like gta 5 online but a bit cooler just saying I’m not gonna say how it would be like here but if you would like to know please come say hi to my on discord and message and we will talk my name is

    doomslayer#1900 by the way the reason why I’m not putting it in here is cause it would take a long time to say what I want to say plus the neon arcade if you would like to talk with me about anything about Cyberpunk please do cause I think you may like what I have to say plus I would recommend putting me on the podcast cause I bet a lot of people may want to hear about some stuff about Cyberpunk I have in mind

    plus he’s a seek peak: stuff about multiplayer main campaign movie and special mech they may make and other stuff that I won’t talk about hear cause this one is my idea I hope to ask CD myself or at least see this comment if they do or if someone from the company sees this cause I think they will like it

  13. Cyberpunk 2077 is the game of my dreams developed by the studio of my dreams. I feel like this is the game I've been waiting for my entire life. Big, colorful, sci-fi, first person RPG, narrative driven.

  14. Great video. I don't think anyone has yet given them credit for having the most diversity any for of media has today without forcing it or making it distasteful, that's an accomplishment in itself without even know if the game works.

  15. 3 tongue somebody want to explain???…i mean its pretty cool think but will it be in the game?

  16. No matter what, the thing I love about all this; Is that games like Cyberpunk 2077, GoW, and RDR2 are forcing the medium to evolve.

  17. It seems like CDPR are doing this right. In an era of Unfinished AAA Shit-Shows, I am genuinely excited for this game/story/world!!!

  18. I definitely love good art design as well, and it's very apparent that CDPR has put a lot of care into the details of this world.
    Fascinating stuff!

  19. 1:53 speaking of buzzing neon billboards i think you have a VERY good chance of getting a neon arcade buzzing neon billboard in cyberpunk because honestly you deserve and i mean that 👍

    Or maybe even a neon arcade, neon arcade game XD

    not only you but madqueen to become you and madqueen both to very good and amazing cyberpunk videos and you guys deserve it

  20. I love the various styles of art that we’re going to see in Cyberpunk 2077! Especially the saturated and blissful colour schemes for the in game adverts. Those are my favourites 😍

  21. I can’t find the op about multiplayer but:

    I think an Assassins Creed style deathmatch would be pretty good multiplayer. Running through the city chasing one player then getting hacked by some unknown and trying to figure that out while dodging others players👍🏾

  22. "Influencers" my ears just cringe at that word. So over used. I remeber when they were just called bloggers. A kitten has more influence then most people.

  23. Seriously the only thing i can pick as a downside to this game (tiny thing) is no Flight as it's a 2020 release its a bit odd!!!

  24. I gotta be honest fam, Ever since I started watching your videos last year they always seem to put me in a peaceful mood. Your commentary combined with how everything flows quite smoothly almost like a chill hop track with a rhythmic beat just keeps me relaxed and enthused throughout the experience. Thank You for that My G

  25. I don’t know what’s weird, the fact that you can get a ***** from a woman with three mouths, or that there is a whole team just for ads in a game

  26. Speaking of art design, and giving my full attention…I'm sorry. Sometimes I struggle to pay attention to what is being said because I'm juST SO MESMERISED BY THE GAME 😍
    Seriously though, sometimes I have to ignore the screen and focus on the audio just so I don't replay the video half a dozen times. 😒😅 It's a good thing you have fantastic commentary!

  27. Yo,choomba. You are mentioned by a news article..

  28. YouTube keeps unsubscribing me from your channel this is the second time I looked you up and had to click subscribe again! Damn haha I was wondering why I haven't seen you upload.

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